![]() ![]() ![]() ![]() We are thrilled to embark on this historic journey paving the way for other Native American gaming enterprises.” In a press release, Kenneth Manuel, CEO of Gila River Resorts and Casinos, said, “As local leaders, we have developed an incredible partnership with the Arizona Coyotes driving positive change in the community as well as bringing world class hockey to the Valley. ESPN reports the Coyotes plan to find another sponsor for their road jerseys because the NHL only allows ads for gambling ventures on home jerseys.įinancial terms were not disclosed but described as a multiyear agreement, with Gila River being the season-long presenting sponsor, which includes participating in a variety of community activations. This is the first season the NHL has allowed teams to sell ads on their jerseys. Jerseys for the Arizona Coyotes will feature patches for Gila River Resorts and Casinos. The Gila River Indian Community becomes the first Native American tribe to advertise on a National Hockey League jersey. Gila River Resorts & Casinos becomes the first Native American gaming enterprise to have its logo on NHL jerseys. ![]()
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